MAGNESIUM - SIMPLY STOP

The Overstimulated Professional
For The one who finishes work but never actually stops. Decisions, screens, mental load that follows them everywhere. Nervous system is still in the meeting at midnight.

You finish work but you never actually finish. The mental load follows you to dinner, to the couch, to bed. Your brain is still processing, still problem-solving, still running the day on a loop long after the day is done. You're not wired by choice, your nervous system simply never received the stand-down signal.

Simply Stop gives it one.

Two capsules in the morning keeps your nervous system steady through whatever the day demands. Two in the evening tells your brain clearly, chemically, and finally - that the shift is over.

The Exhausted but Wired
Tired all day but wide awake the moment their head hits the pillow. Racing thoughts, 2am wake-ups, never feeling truly rested even after a full night.

Genuinely, deeply tired. And then your head hits the pillow and something switches on. Thoughts queue up. The ceiling becomes very interesting. You replay conversations, run tomorrow's to-do list, wonder why your body won't do the one thing you're begging it to do.

This is not a willpower problem. This is a nervous system that has forgotten how to downshift.

Three capsules 30–45 minutes before bed. Let the formula do what your willpower can't.

What's the Vibe

Not sedation. Not a knockout.
A signal. The one your nervous system has been waiting for.

Think: the exhale you forgot to take.
Think: the moment the noise just... lifts.
Think: your brain finally clocking off for the night — or the afternoon, or whenever you need it most.

Simply Stop is for anyone whose brain runs the show long after the day is done.

The Body That Carries It All

Tight shoulders. Clenched jaw. That permanent knot between your shoulder blades. Tension that lives in your body so constantly you've stopped noticing it's there. Stress doesn't always show up as anxiety, sometimes it just shows up as a body that never fully lets go.

Magnesium is the mineral your muscles have been asking for. Combined with two of nature's most trusted nervine herbs, Simply Stop works on the physical expression of a nervous system under pressure, not just the mental one.

Because sometimes Simply Stop means your shoulders finally dropping away from your ears.

The Woman Who Juggles It All

She's the one who holds everything together. The schedules, the decisions, the emotional load of everyone around her — the mental list that never fully empties no matter how much she crosses off. She's present for everyone else and somewhere along the way forgot to be present for herself.

She doesn't describe herself as stressed. She just describes herself as busy. As tired. As someone who can't remember the last time she felt genuinely still.

Simply Stop was made for her. Not to slow her down — she doesn't have time for that. But to give her nervous system the daily support it needs to carry everything she carries, without the cost of never switching off.

Because she deserves to stop too.

The Stress Cycle - It's time to Simply Stop

Your body produces a powerful stress hormone designed to keep you alert, reactive, and ready for threat. In another era, that was useful. In this one, your brain cannot distinguish between:

• A physical threat
• A work deadline
• A notification
• A difficult conversation
• Scrolling through bad news
• A to-do list that never ends

So your stress response runs constantly. And a nervous system that never receives the stand-down signal means:

• Your brain stays locked in high-alert, overstimulated mode
• Rest becomes difficult even when you're completely exhausted
• Your body depletes its magnesium reserves faster, because chronic stress actively drives magnesium out of your cells
• Which then amplifies the stress response even further

It's a cycle. Stress depletes magnesium. Low magnesium amplifies stress.

Simply Stop is formulated to interrupt that cycle - at the root.

LEMON BALM (Melissa officinalis)

The GABA Preserver: Lemon Balm works by inhibiting the enzyme that breaks down GABA,the brain's primary calming neurotransmitter, helping to support the body's natural GABA activity. It also reduces the hormonal stress response and has strong clinical backing for stress-driven sleeplessness and mood-related nervous tension. A classic nervine herb used for centuries precisely because it works.

Benefits

• Traditionally used to relieve nervous tension and stress
• Supports the body's natural calming chemistry
• Traditionally used to support healthy sleep
• Helps ease the wired and restless feeling
• Supports a sense of calm and settled wellbeing

Naturally derived vitamins & minerals found within this botanical may include: Rosmarinic acid, flavonoids including luteolin and apigenin, naturally occurring Vitamins A and C, magnesium, potassium, calcium, iron and zinc.

What it does: Supports the brain's own calming chemistry. Eases the stress-driven, wired-at-night pattern. Supports the body's natural stress response and promotes a genuine sense of settled calm.

Spiritual Essence: The herb of tranquillity, ancient, quiet, and always steady. Lemon Balm has grown in monastery gardens, healing gardens and family gardens for thousands of years because those who tended the earth understood something we are only now measuring in laboratories.

Energetic Note: Cooling. Centring. Grounding.

PASSIONFLOWER (Passiflora incarnata)

The Herbal Unwinder: One of the most clinically respected nervine herbs available. Passionflower contains naturally occurring compounds that bind directly to the brain's calming receptors, producing a gentle but genuine nervous system wind-down effect. Traditionally used across centuries of herbal medicine for nervous tension, racing thoughts, and the inability to switch off.

Benefits

• Traditionally used to relieve nervous tension
• Supports the body's natural wind-down process
• Traditionally used to support healthy sleep
• Helps ease anxious mental activity and racing thoughts
• Supports the body's natural stress response

Naturally derived vitamins & minerals found within this botanical may include: Flavonoids including chrysin, vitexin and orientin, phenolic acids, naturally occurring Vitamin C, magnesium, potassium and calcium.

What it does: Gently but effectively calms the nervous system. Eases anxious mental activity and emotional overload. Helps the transition from stress-state into genuine rest.

Spiritual Essence: The flower of release, a reminder that letting go is not weakness, it is wisdom. Passionflower has been placed in the hands of the anxious and the sleepless for centuries, not as a sedative, but as a gentle teacher of stillness.

Energetic Note: Unwinding. Softening. Still.

MAGNESIUM L-THREONATE

The Brain Form: Magnesium bound to threonic acid, a natural metabolite of Vitamin C. The only form of magnesium clinically demonstrated to cross the blood-brain barrier efficiently. While other forms of magnesium work throughout the body, L-Threonate works directly inside the brain, increasing magnesium density at the synapse level and supporting genuine neural calm.

Benefits

• Supports neural calm and brain function
• The only magnesium form to cross the blood-brain barrier
• Supports memory consolidation and cognitive rest
• Addresses brain overload directly
• Supports genuine neural restoration during rest

Naturally derived vitamins & minerals found within this ingredient may include: Magnesium naturally bound to threonic acid, a metabolite of Vitamin C found naturally in the body.

What it does: Works at the neural level, not just the physical. Addresses brain overload directly. Supports memory consolidation and cognitive recovery during rest.

This is the form that goes where the others cannot. Straight to the source.

MAGNESIUM GLYCINATE

The Foundation: The gold standard form of magnesium for nervous system support and sleep quality. Magnesium is bound to glycine, a calming amino acid found naturally in the human body and in whole foods, making this the most bioavailable and the most gut-friendly form available. Most adults are significantly magnesium deficient without knowing it, and deficiency directly impairs the body's ability to calm itself.

Benefits

• Supports nervous system calm and function
• Helps the body physically prepare for rest
• Supports healthy muscle relaxation
• Deeply absorbable and gut friendly
• Supports the production of calming neurotransmitters

Naturally derived vitamins & minerals found within this ingredient may include: Magnesium in its most bioavailable chelated form, naturally bound to glycine, an amino acid found throughout the human body.

What it does: Deeply relaxes muscles and nerves. Supports the production of calming neurotransmitters. Helps the body physically prepare for rest.

This is the form your nervous system recognises most. The one that feels like relief.

MAGNESIUM TAURATE

The Neural Quietener: Magnesium bound to taurine, an amino acid found naturally in the human body, in meat and in fish. Taurine directly modulates the brain's calming receptors and reduces neuronal excitability. Taurine also has a direct calming influence on the adrenal response, reducing the intensity of the stress signal at its source.

Benefits

• Supports the body's natural stress response
• Helps quiet an overactive and overstimulated nervous system
• Supports healthy adrenal function
• Traditionally used to support neural calm
• Ideal for the wired, racing thoughts, can't decompress experience

Naturally derived vitamins & minerals found within this ingredient may include: Magnesium naturally bound to taurine, an amino acid found throughout the human body, in meat and fish.

What it does: Quiets an overactive, overstimulated nervous system. Ideal for the wired-at-night, racing-thoughts, can't-decompress experience.

This is the form for the nervous system that never received the stand-down signal. Until now

GLYCINE

The Sleep Architect: The most abundant amino acid in the human body, found naturally in bone broth, collagen and protein-rich whole foods. As a standalone addition it acts directly in the brainstem to lower core body temperature, one of the key physiological triggers for sleep onset. Clinically shown to reduce the time it takes to fall asleep and to improve the quality and depth of sleep without next-day grogginess.

Benefits

• Supports deep and restful sleep onset
• Helps lower core body temperature, a key sleep trigger
• Supports slow wave deep sleep architecture
• Naturally occurring amino acid recognised by the body
• No sedation and no next day grogginess

Naturally derived vitamins & minerals found within this ingredient may include: Glycine, the most abundant amino acid in the human body, found naturally in bone broth, collagen and protein rich whole foods.

What it does: Signals the brain and body to shift into rest mode. Improves sleep architecture,particularly slow wave, deep sleep. No sedation, no hangover.

This is the amino acid your body already makes - Simply Stop just makes sure there's enough of it when it matters most.

MAGNESIUM CITRATE

The Recognised Restorer: Magnesium bound to citric acid, the same acid found naturally in every citrus fruit on earth. One of the most widely recognised and trusted forms of magnesium for relaxation and rest. Well absorbed by the body and immediately familiar to anyone who has researched magnesium for sleep or calm.

Benefits

• Widely trusted to support relaxation and rest
• Supports general magnesium repletion
• Well absorbed by the body
• Works synergistically with every form in this formula
• Supports the body's natural calm response

Naturally derived vitamins & minerals found within this ingredient may include: Magnesium naturally bound to citric acid, found in citrus fruits and produced naturally within the body.

What it does: Supports general magnesium repletion, relaxation, and rest. Works synergistically alongside the three targeted magnesium forms to ensure comprehensive magnesium delivery across multiple pathways.

This is the form the body has always known. Reliable, recognised, and exactly where it's needed.